Case Study
A more structured inside sales team and 12% year-over-year gross-profit growth.
+12%
year-over-year gross profit, inside sales function
Challenge
A national B2B distributor's 14-person inside remote team had no structured onboarding, inconsistent coaching, and no shared performance routines.
What we did
Results
- Designed and delivered a five-day onboarding program for new hires.
- Built coaching and performance-management routines for team leads.
- Established sales activity metrics adopted across the team.
- 12% year-over-year gross-profit growth in the inside sales function.
- 100% adoption of sales activity metrics
- Structured onboarding in place for every new hire.
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